Product marketing manager – Abigel.ai
You translate what the engineers build into the language customers buy in. Positioning, messaging, launches: you shape how Abigel.ai meets the market.
Remote within Europe, or hybrid in Budapest Full-time or part-time, to be agreed
Details
What you will do
- Define Abigel.ai’s positioning and key messages for each customer segment: clinics, service businesses, anyone who runs on appointments
- Own feature launches from engineering through to sales and marketing
- Run customer interviews and keep track of what competitors are doing
- Create sales material: one-pagers, demo scripts, case studies
- Write and maintain the website, product page and pricing page copy
- Work with sales to see where demos stall and which arguments land
- Measure where demo requests come from and which pages bring them in
Days and weeks
- Every day: you check what has come out of engineering and what customers need to know about it
- Mondays: you and the founder decide which launch and which segment get attention this week
- Every week: at least one customer interview, or you sit in on a demo with sales
- Every week: one new or refreshed piece ships: a page, a one-pager or an email
- Every month: a competitor review covering pricing, features and messaging
- Every month: you go through the numbers: where sign-ups and demo requests come from, which pages convert and which don’t
Your first 90 days
- Day 30
You have spoken to at least five customers or prospects and written down, in their words, what they use Abigel.ai for. The first positioning draft is done.
- Day 60
You have rewritten the main product pages around the new messaging, and sales is working from your demo script.
- Day 90
You have run a feature launch from start to finish and can show what it brought in. The launch plan for next quarter is ready.
Who you are
- You have experience in product marketing, product management or B2B marketing
- You write clearly and can turn a complex feature into a clear benefit
- You enjoy talking to customers and turning what you hear into concrete messaging
- You work smoothly with several teams at once
- You argue with numbers too: you know what to measure after a launch, and you actually read the results
- You cut a text until every sentence is doing work
Nice to have
- You have worked on a SaaS or AI product
- You have led a product launch from start to finish
- You also write well in Hungarian or Spanish
- You know healthcare or services, where booking appointments is part of daily life
Tools
- Figma
- Google Workspace
- HubSpot
- Google Analytics and Search Console
- Our Astro-based website, with copy in Markdown
- A screen recorder for demo videos
- Claude or ChatGPT for research and drafts
Who you work with
- The founder: you decide positioning and the order of launches together
- The developers: before a launch they tell you exactly what the new feature does and what it doesn’t
- The key account manager: takes your material to clients and tells you what worked
- The content creator, social media and growth marketing: the same message in videos, posts and ads
What we offer
- You shape how the market talks about Abigel.ai, and your copy goes live within days
- Short decision paths: you and the founder can settle a new message the same day
- Flexible hours, remote within Europe or hybrid in Budapest
- A live product with real users in the Hungarian and international markets
- Access to the AI tools you need for the job
- Time and tools to keep learning