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Product marketing manager – Abigel.ai

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Product marketing manager – Abigel.ai

You translate what the engineers build into the language customers buy in. Positioning, messaging, launches: you shape how Abigel.ai meets the market.

Remote within Europe, or hybrid in Budapest Full-time or part-time, to be agreed

Details

What you will do

  • Define Abigel.ai’s positioning and key messages for each customer segment: clinics, service businesses, anyone who runs on appointments
  • Own feature launches from engineering through to sales and marketing
  • Run customer interviews and keep track of what competitors are doing
  • Create sales material: one-pagers, demo scripts, case studies
  • Write and maintain the website, product page and pricing page copy
  • Work with sales to see where demos stall and which arguments land
  • Measure where demo requests come from and which pages bring them in

Days and weeks

  • Every day: you check what has come out of engineering and what customers need to know about it
  • Mondays: you and the founder decide which launch and which segment get attention this week
  • Every week: at least one customer interview, or you sit in on a demo with sales
  • Every week: one new or refreshed piece ships: a page, a one-pager or an email
  • Every month: a competitor review covering pricing, features and messaging
  • Every month: you go through the numbers: where sign-ups and demo requests come from, which pages convert and which don’t

Your first 90 days

  1. Day 30

    You have spoken to at least five customers or prospects and written down, in their words, what they use Abigel.ai for. The first positioning draft is done.

  2. Day 60

    You have rewritten the main product pages around the new messaging, and sales is working from your demo script.

  3. Day 90

    You have run a feature launch from start to finish and can show what it brought in. The launch plan for next quarter is ready.

Who you are

  • You have experience in product marketing, product management or B2B marketing
  • You write clearly and can turn a complex feature into a clear benefit
  • You enjoy talking to customers and turning what you hear into concrete messaging
  • You work smoothly with several teams at once
  • You argue with numbers too: you know what to measure after a launch, and you actually read the results
  • You cut a text until every sentence is doing work

Nice to have

  • You have worked on a SaaS or AI product
  • You have led a product launch from start to finish
  • You also write well in Hungarian or Spanish
  • You know healthcare or services, where booking appointments is part of daily life

Tools

  • Figma
  • Google Workspace
  • HubSpot
  • Google Analytics and Search Console
  • Our Astro-based website, with copy in Markdown
  • A screen recorder for demo videos
  • Claude or ChatGPT for research and drafts

Who you work with

  • The founder: you decide positioning and the order of launches together
  • The developers: before a launch they tell you exactly what the new feature does and what it doesn’t
  • The key account manager: takes your material to clients and tells you what worked
  • The content creator, social media and growth marketing: the same message in videos, posts and ads

What we offer

  • You shape how the market talks about Abigel.ai, and your copy goes live within days
  • Short decision paths: you and the founder can settle a new message the same day
  • Flexible hours, remote within Europe or hybrid in Budapest
  • A live product with real users in the Hungarian and international markets
  • Access to the AI tools you need for the job
  • Time and tools to keep learning
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